Localization Horror Stories: Lessons from Real-World Failures
Localization can make or break your brand’s global presence. When done right, it resonates with audiences across cultures. When done wrong—well, let’s just say the internet never forgets. Here are some real-world localization fails and the lessons we can all learn from them. 1. Pepsi’s Promise Gone Wrong in China Pepsi’s slogan, “Come Alive with […]